这意味着在赢得新的顾客过程中，设计师的角色是尤其重要。他们根据产品的适用性来设计，但是又要诱惑和提升消费者的消费欲望。设计师设计更具有吸引力、更令人遐想的展示厅，使用不同的素材来吸引顾客的注意力。
In the final years of the 20th century and the beginning of the 21st century,comsumerism has become a leisure-focused activity. The rise of the consumer culture has brought about more widespread competition in the commercial sector.Stores display increasingly more striking and intelligent designs,aimed at attracting the consumer who finds himself saturated with a vast choice of products.This means that the role of designers is of the most important in the process of winning new customers.They create designs based on the serviceability of the product but with touches of seduction and imagiantion in orer to heighten desire for the item on display.This means that the role of designers is one .They design showrooms that are more imaginative,more dramatic,with spectacular ideas,using materials that attract the attention of shoppers.
