如果广告想要吸引人们的目光，那广告本身必须与众不同，并且可以抓住顾客的视觉焦点。
如今，在广告主导消费的趋势下，广告人也希望能够透过不断的寻找新的方法来吸引人们的目光，除了让人有感觉的文案，广告本身的视觉效果也是吸引消费者，并且引起兴趣与关心的重要因素。
这本由Uwe Stoklossa编辑的《Advertising: New Techniques for Visual
Seduction》搜集了世界上相当多广告，这些广告的内容千奇百怪，尽管文字与国情不同，却同样的都能精准的抓住众人的目光，藉以蔓延众人对于这个广告的讨论，激起对于这个广告的欲望，也达到了这个广告的目的。对于广告或是传媒工作者而言，这本书籍中收集的广告都是广告中精彩的作品，也是你的灵感来源。
“Looking to create some fresh visuals? [Advertising] is your ticket to inspiration.”—Dynamic Graphics
Advertisers are engaged in a constant search for new ways to grab the
interest and appetites of consumers. Often they use words to provoke
interest, but just as frequently they use eye-fooling images to pull
viewers up short and force them to look again. The second look is the
key to a successful piece of communication, and images that elicit that
reaction are an indispensable trick of the advertising trade.
Uwe Stoklossa knows the secrets behind that second glance. He shares
the knowledge here in hundreds of examples of ads he has collected from
around the world, and in his intriguing essays on perception, optical
tricks, and illusion. This book will arm you with a myriad of new
techniques for visual seduction and will act as a springboard for a
host of new concepts. It’ s a source of ideas and inspiration for
anyone involved in advertising or the business of communication. 500+
color illustrations
