随着现代企业越来越注重整体形象的规划，设计成为一个公司企业不可或缺的重要组成部分，本书BASIC
IDENTITY将为读者展示最新的基础CIS设计，汇编来自世界各地的设计师作品，范围设计风格广泛，针对不同的业务，依产业类型不同，本书内容分为五类:Art
and Culture(艺术与文化)、Bussiness
Services(商业服务)、Shop(商店)、Lifestyle(生活)、Manufacturing(制造业)，书后附录Final
Directory，列出书中所有设计公司的网址，从基本的LOGO，延伸到信封/信纸/名片设计、包装设计、海报、目录、网站，甚至是办公空间规划都能一览无遗，对企业CIS规划设计有设计需求的设计师或业主，本书都是相当适合的风格参考书籍。
Following in the steps of the first book on logo design and the second on
packaging design, the latest installment in Basic, the series on basic
disciplines in graphic design is Basic Identity. With a focus on corporate
identity, the title showcases work classified by the nature of the corporate
entity: arts & culture, business services, retail, restaurants, hotels and
manufacturing. Basic Identity features different identities developed by
designers from around the world, showcasing a broad range of styles that enhance
the book and make it both a compendium of visual input and a great source of
inspiration.
