如何利用设计吸引客户和媒体的关注而不是诉诸陈词滥调？本书利用79个包装项目说明，使这些数据的包装方式，不仅用来传送信息，也是绝佳的宣传设计。书中丰富的照片展示文宣品的包装，附上包装展开图，还包括采访10位设计师的特色刊物，最后一章收录设计师们的想法与建议，可作为替代与平面设计师通信的机构。
Is there life beyond the “default” press kit we all have in mind? How do we
attract our customers and the media’s attention without resorting to platitudes?
The 79 projects included in this book demonstrate that designing press kits not
only enjoys good health, but is at the forefront of promotional design. The book
also includes interviews with 10 of the designers featured in the book, the
templates of each and every one of the 79 projects, and an additional final
chapter with proposals and alternative ideas for graphic designers and
communications agencies.
